Are you looking for assistance with your marketing strategy or campaign?

As the Marketing Manager at WorkSource Alliance, I lead the development and execution of comprehensive marketing strategies. My role involves creating impactful marketing campaigns, managing social media presence, and producing engaging video content to amplify our mission and connect with our audience.

KEY RESPONSIBILITIES

  • Marketing Strategy: Built ongoing, goal-tied plans (awareness, engagement, sign-ups), defined audience segments, channel mix, and success metrics.
  • Social Media Management: Planned editorial calendars, wrote platform-specific copy, produced short-form video, scheduled posts, and actively moderated social media platforms.
  • Video Production: Planned and scripted; captured mobile footage; edited, mixed sound, added captions; delivered in platform-ready aspect ratios (16:9, 1:1, 9:16).
  • Campaign Execution: Launched and managed campaigns and event promos; coordinated stakeholders, designers, and vendors to hit timelines.
  • Analytics & Reporting: Tracked KPIs, compiled monthly snapshots, and translated insights into clear next-step recommendations.

ACHIEVEMENTS

  • Grew social audiences (June 2023–May 2025): Instagram +63%, Facebook +102%, LinkedIn +136%, Instagram profile visits +50%.
  • Produced a video series that generated 4,000+ views across platforms.

Explore my work on WorkSource Alliance Instagram page.